Now loading mobile applicationsis 45%faster*with the newly launched LAVA X50 Plus smartphone, at just Rs. 9,199/-

New Delhi, December 22, 2016: LAVA International Limited, the no.1 mobile handset player amongst Indian mobile handset brands, announced the launch of Lava X50 Plus. Lava X50 Plus is atestimony to the brand’svalue proposition of making aspirational technology accessible by offering reliable products and services.Lava X50 Plus isa holistic smartphone with an excellentcombination ofspace and speed it provides. On this smartphone,mobile application loading is 45% faster, thanks to its 32GB ROM. The smartphone offers faster and seamless mobile apps experience aiding consumers to multi-task easily on their phone. Lava X50 Plus comes in smartphones under 10k segment at a pocket friendly price of Rs.9,199/-.

Lava X50 Plus is the only device which comes with 32 GB ROM at this price point, which stores three times more data compared to 16 GB ROM providing the consumers with ample storage for music, videos, pictures, applications and other data.

Lava X50 Plus sports a glossy glass back cover that merges smoothly with the stunning 13.67 cm (5.5”) HD IPS On Cell display – which enhances the video watching experience specially in sunlight.

In addition to spectacular aesthetics, Lava X50 Plus exhibitsunmatched imaging capabilities. The smartphone sports an8MPprimary camera and 5MP rear camera both with LED Flash.The primary camera comes with big pixel Sensor (1.4µ) and F2.0 Aperture lens which helps in taking brighter pictures –thus enabling photography enthusiasts to click brighter photos. Lava X50 Plus is also equipped with a wide array of useful software enhancements such as‘one-hand operation’which shrinks the screen to help users manage tasks with just one hand and ‘Time Lapse Video’ feature to record video in fast forward mode.

Lava X50 Plus comes equipped with Smart Screen Gestures for users to get easy and direct access to apps and features by simply gesturing to the phone - such as w for browser, m for music, v for video player and more. Additionally, it comes with a feature ‘Swipe to capture’ which lets users take a screen shot by swiping down the screen with three fingers.

Not only this, the Android 6.0 Marshmallow operating system enhances the overall user experience of the smartphone by optimizing memory, improving the touchscreen responsiveness and accuracy, taking system performance to an all-time high.

What’s more, the smartphone is backed by a 2880 mAh Li-Po battery and comes with a 1.3 GHz Quad Core Processor. It is supported by 2 GB RAM, which delivers blazing-fast performance and seamless switching between apps and games. Further, the 4G connectivity with VoLTE support gives faster browsing and an un-interrupted HD calling experience to consumers.

Supporting 11 Indian languages, Lava X50Plus is equipped with the ‘Transliterate Feature’ which helps the users in easy translation of English language in their respective native languages and vice-versa. The device additionally offers dual SIM support, giving users the flexibility of having two phone numbers in one smartphone.

Lava X50 Pluswill be available nationally across all retail stores and multi-brand outlets in White - Gold and Blue color variants and comes with the manufacturer warranty for a year along with six months warranty for the in-box accessories which include battery, headset, charger and a USB Cable.

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*Based on internal lab test results undertaken by Lava for native apps, on comparing with SD Card Class 4 (32 GB). Individual results may vary.