LAVA’s Money Back Challenge wins the Times Network’s National Award for Marketing Excellence

New Delhi, 5th July, 2018: Lava International’s Money Back Challenge won the ‘Marketing Campaign of the Year’ Award at Times Network’s National Awards for Marketing Excellence, 2018. The Award recognizes Lava’s marketing strategy and seamless on-ground execution of its ‘Money Back Challenge’.

Taking forward its brand philosophy of offering products that are high on reliability and experience, the company launched its first-ever-in–the-industry offer called the LAVA Money Back Challenge - from October, 2017 till February, 2018. Under this offer, customers who bought any Lava phone, experienced the product for 30 days and in case they did not like the product for any reason; returned the phone within 30 days from the date of purchase and got their money back! Highlight of the challenge was on-the-spot refund for their returned handset; which Lava executed on-ground seamlessly for customers.

As a part of Lava’s marketing strategy, the ‘Money Back Challenge’ was designed to provide confidence to the customers about the quality, reliability and experience of Lava phones. The challenge received tremendous response from the customers, with the company witnessing an increase in total revenue and overall growth in market share in <10K smartphone category.

The Money Back Challenge further re-affirmed the company’s robust investments in research & development and product manufacturing.

Times Network National Awards recognize organizations, marketing leaders and brand decision-makers, from across a wide range of global industries, for excellence in marketing strategies. It is a premium forum bringing elite marketers, brand and advertising experts, together under one roof from across India, recognising the deserving talent and campaigns in the marketing and advertising space.

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