Lava enters the premium smartphone category; Launches Z Series Smartphones – Z25 and Z10

New Delhi, March 22, 2017: LAVA International Limited announced the launch of ‘Z Series’ of smartphones – Z25 and Z10. These smartphones mark the entry of Lava in the premium smartphone category and are testimony to the company’s renewed focus and investment towards in-house design, quality, manufacturing and supply chain.

Both the smartphones offer best-in-class camera and finest design quality. Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in just 0.16 seconds. Priced at INR 18,000/- and INR 11,500/- respectively, Lava Z25 and Lava Z10 will be available in select retail stores in Delhi from March 23, 2017. The phones will be available in other cities in a few weeks’ time.

Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively - the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint sensor, Design and Durability that go well beyond the conventional boundaries in this price segment. Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain - from design to manufacturing”.

Lava Z25 flaunts 13.97 cm (5.5”) HD IPS Display and Lava Z10 features 12.7 cm (5.0”) Display. Both the phones, with their 2.5D curved HD IPS display, creates an ergonomic, compact design that fits in the users’ hands – thus enabling single-handed functionality of the phones.

LAVA Z25 is powered by an Octa Core processor, and is supported by 4GB RAM. LAVA Z10 is powered by Quad Core processor and supported by 2 GB RAM. LAVA Z25 and Z10 also offer wide storage for music, videos, pictures and applications with 32 GB and 16 GB ROM respectively.

Both the Dual Sim devices come equipped the latest multilingual keyboard that supports 11 Indian Languages, thus helping the users to bridge the language barrier and effectively communicate with their loved ones.

Lava Z25 will be available in Champagne Gold and Grey while Lava Z10 in Gold color variant. The smartphones also offer manufacturer’s warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, and a USB Cable. Additionally, the customers will be entitled to avail a one-time mobile screen replacement on the purchase of the smartphones which will be applicable till one year of the purchase. The smartphones also come with a ’30 Day Replacement Policy’ where consumers will get a replacement with new device in case of any hardware damage within a span of 30 days of purchase.

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