Lava Launches Storm Series with Storm Play and Storm Lite to Rule the Sub-Rs. 10K Market
Lava Launches Storm Series with Storm Play and Storm Lite to Rule the Sub-?10K Market
Introducing ‘The Fast & The Furious’ smartphones for the digital-first generation
- Storm Play features world’s first MediaTek Dimensity 7060 processor, coupled with segment-first LPDDR5 RAM and UFS 3.1 storage for lightning-fast speed and seamless multitasking
- Storm Lite comes equipped with the India’s first MediaTek Dimensity 6400 processor, offering smooth everyday responsiveness and 5G readiness
- Storm Play available for Rs. 9,999 and Storm Lite from Rs. 7,999
- Free Service@Home will be available pan-India for all Storm series users, ensuring effortless post-sales support even in remote locations
New Delhi, June 13th, 2025: Lava International Limited, the leading homegrown smartphone manufacturer, announced the launch of the latest additions in the Storm series designed for the tech-savvy youth. Storm Series, featuring two high impact powerful smartphones to revolutionize the experience in the sub 10k category: Storm Play and Storm Lite. The Storm Series celebrates raw speed, underdog confidence, and unfiltered performance, a reflection of the mindset of today's youth.
Commenting on the launch, Mr. Sumit Singh, Head – Product, Lava International Limited, said:
““The Storm series is designed to introduce best in industry innovation—Storm Play and Storm Lite are the epitome of the same. Featuring the world’s first Dimensity 7060 and for the first time ever LPDDR5 and UFS 3.1 in this segment, these devices will be true trailblazers. We are certain the experience will be superlative and in line with the Storm philosophy, we are happy to introduce the best in segment smartphones that shall deliver for our consumers.”
Storm Play
Storm Play is a high-performance device designed for power users and anyone who needs seamless multitasking at top. It is the world’s first smartphone to feature the MediaTek Dimensity 7060 processor, delivering next-gen experience in performance and efficiency.
Pushing the envelope even further, Storm Play is the segment’s first smartphone under Rs. 10,000 to offer LPDDR5 RAM and UFS 3.1 storage, making it ideal for intensive gaming, faster load times, and seamless switching between apps. It comes equipped with a 6.75” HD+ notch display with a 120Hz refresh rate, a 50MP dual rear camera with Sony’s IMX752 sensor, and a massive 5000mAh battery supported by 18W fast charging.
Storm Play is built for those who expect more and demand it now. With RAM configuration of 6GB+6GB# paired with 128GB of internal storage, it offers serious muscle for under Rs. 10,000. It launches at a special price of Rs. 9,999 available exclusively on Amazon.
Storm Lite
Storm Lite is a sleek smartphone designed for users who prioritize speed and smooth performance. It is the first smartphone in India under the ?8K segment to feature the MediaTek Dimensity 6400 processor, delivering powerful performance at an ultra-affordable price point. Tailored for dynamic users on the move, Storm Lite boasts a 6.75” HD+ display, a 50MP rear camera (Sony IMX752), AnTuTu Score of 410K+ and runs on Android 15. With options of 4GB+4GB#, it offers users the flexibility to handle everyday apps, content streaming, and light gaming with ease.
Designed to offer reliable power throughout the day, Storm Lite is backed by a 5000mAh battery and supports 15W Type-C fast charging. It comes with up to 128GB internal storage and includes a side-mounted fingerprint sensor for convenience. Prices starting Rs. 7,999, Storm Lite offers remarkable value for users looking for sleek performance without compromise.
Following brand’s consumer-first philosophy, Lava will be offering Free Service@Home for the Storm users, pan India alongside attending user concerns at retail outlets. To avail at home service, follow the link: https://www.lavamobiles.com/lava_service_at_home/. Both Storm Play and Storm Lite comes with Lava promise of bloatware-free, ad-free experience and clean Android 15.
Both Storm Play and Storm Lite will receive 1 Android upgrade and 2 years of security updates and will be available exclusively on Amazon. The Storm Series embodies Lava’s commitment to innovation, local manufacturing, and empowering the next generation with affordable technology that performs.
|
Model |
Special Launch Price |
Availability |
Platform |
|
Storm Play |
Rs. 9,999 |
19th June, 12 PM |
Amazon (link here) |
|
Storm Lite |
Rs. 7,999 |
24th June, 12 PM |
Amazon (link here) |
|
Specification |
Storm Play |
Storm Lite |
|
Display |
6.75” HD+ Notch Display, 120Hz Refresh Rate |
6.75” HD+ Notch Display, 120Hz Refresh Rate |
|
Processor |
MediaTek Dimensity 7060 (5L+ AnTuTu score) |
MediaTek Dimensity 6400 Octa-core (410K + AnTuTu score) |
|
Rear Camera |
50MP + 2MP (Sony IMX752) |
50MP (Sony IMX752) |
|
Front Camera |
8MP |
5MP |
|
RAM Options |
6GB+6GB# |
4GB+4GB# |
|
Storage (ROM) |
128GB |
64GB / 128GB |
|
Battery |
5000mAh |
5000mAh |
|
Charging |
18W Charger (Type C) |
15W Charger (Type-C) |
|
Operating System |
Android 15 |
Android 15 |
|
Fingerprint Sensor |
Side-mounted |
Side-mounted |
|
Durability |
IP64 Rating (Dust and Water Resistant) |
IP64 Rating (Dust and Water Resistant) |
|
Speaker |
Single Speaker |
Single Speaker |
***
About Lava International Limited
#ProudlyIndian | Made in India, Made for India
Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.
Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.
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