Lava forays into Gaming Phones: Introduces Play Ultra 5G with MediaTek Dimensity 7300 Processor and 120Hz Flat AMOLED Display at ?13,999*

Powered by the 2.5 GHz MediaTek Dimensity 7300 processor (4nm) with MediaTek Hyper Engine for optimized gaming performance and smooth multitasking, scoring over 700,000 on AnTuTu
Features a 6.67-inch (16.94 Cm) FHD+ flat AMOLED display with 120Hz refresh rate and 1000 nits’ peak brightness for vivid and smooth visuals
Comes with a 64MP Sony IMX682 primary camera and 5MP macro lens for sharp, detailed shots alongside a 13MP front camera for selfies
Offers an IP64-rated rugged design in premium finishes, protecting against dust and splashes while ensuring a comfortable in-hand feel
Equipped with a 5000mAh battery with 33W fast charging for all-day performance and quick recharges, with charger included in the box
Provides two Android OS upgrade and three years of security updates along with a clean, bloatware-free Android 15 experience

New Delhi, August 20, 2025: Lava International Limited, one of the fastest growing Indian smartphone brand, today announced the launch of Play Ultra making its entry into gaming genre. Staring at just ?13,999 (after offers), Play Ultra is designed to deliver elevated gaming experience in the mid-range category.

The smartphone is powered by the 2.5 GHz MediaTek Dimensity 7300 processor, featuring a 6.67-inch (16.94 Cm) FHD+ flat AMOLED display with a 120Hz refresh rate for an ultra-smooth and vivid visual experience. The dual-camera setup on the rear includes a 64MP Sony IMX682 primary sensor and a 5MP macro lens, while the front hosts a 13MP selfie camera. With a 5000mAh battery and 33W fast charging, Play Ultra ensures all-day use without compromise. The device also offers IP64 water and dust resistance, stereo speakers, and comes in Arctic Frost and Arctic Slate.

Commenting on the launch, Mr. Sumit Singh, Head – Product, Lava International Limited said, “The Play series is conceptualized to provide excellent gaming exposure alongside a compact, performance-driven smartphone. Powered by the MediaTek Dimensity 7300 processor, featuring a 120Hz refresh rate and a flat AMOLED display paired with Hyper Engine optimization, the Play Ultra stands out with a strong camera, a powerful processor and an exceptional gaming experience in this segment. This new series aims to diversify our offerings, reflect users’ interests and set new standards with competitive pricing. We are delighted with the response to our latest AMOLED 2 and are optimistic that the Play Ultra will make this festive season a true playtime.”

Product Specifications:

Gaming Powerhouse

Play Ultra is designed to meet the needs of avid gamers. At its core is the 2.5 GHz MediaTek Dimensity 7300 processor (4nm), scoring over 700,000 on AnTuTu, ensuring lightning-fast performance with minimal lag. MediaTek HyperEngine optimizes gaming sessions with up to 20% higher FPS, improved visuals, and better energy efficiency for long, uninterrupted play. Users can choose between 6+6GB or 8+8GB RAM, complemented by 128GB UFS 3.1 storage, which is expandable up to 1TB for apps, games, and media.

Design and Display

6.67-inch flat AMOLED display with 120Hz refresh rate ensures ultra-smooth motion, offering vibrant and smooth visuals with 16.7 million colours and supports 100% DCI-P3 Colour Gamut. Gamers benefit from 10-finger multi-touch support for advanced controls and oleophobic coating that keeps the screen clean even during long gaming marathons.

The smartphone carries a sleek look with tactile finishes that provide a better grip, and comes in two refreshing colourways, Arctic Frost and Arctic Slate. Certified IP64 for dust and splash resistance, it blends durability with comfort. With 1000 nits, it ensures excellent outdoor visibility, while dual stereo speakers deliver loud and clear sound for immersive gameplay and entertainment.

Camera

The rear setup features a 64MP Sony IMX682 primary sensor for sharp details in varied light, paired with a 5MP macro lens for close-up shots. The 13MP front camera captures crisp selfies and smooth video calls. Users can enjoy a wide range of features including Night Mode, AI enhancements, HDR, Portrait, Beauty, Panorama, Slow Motion, Document scanning, Time Lapse, Filters, Pro Mode, AR Sticker, QR Code scanning, Pro Video, Google Lens, Dual View Video, and Macro photography.

Battery and Fast Charging

Equipped with a powerful 5000mAh Li-Polymer battery, the Play Ultra ensures all-day performance for work, gaming, and entertainment. The device supports 33W fast charging, taking the battery from 0 to 100% in just 83 minutes. Users can expect up to 45 hours of talk time, 510 hours of standby, and approximately 650 minutes of continuous YouTube playback.

Connectivity

The Lava Play Ultra supports dual SIM (5G + 5G) with a hybrid slot option for extended storage. It comes with the latest connectivity features including Wi-Fi 6, Bluetooth 5.2, OTG support, and USB Type-C.

Free Service@Home

Following brand’s consumer-first philosophy, Lava will be offering Free Service@Home for the Play Ultra, pan India alongside attending user concerns at retail outlets. To avail at home service, follow the link: https://www.lavamobiles.com/lava_service_at_home/. The smartphone comes with Lava promise of bloatware-free, ad-free experience and clean Android 15.

Pricing and Availability

Lava Play Ultra will receive two years of Android OS upgrade and three years of security updates. Starting at ?13,999 (inclusive of bank offers), the smartphone series will be available exclusively on Amazon starting August 25, 2025.

Variant	Buy Box Price	Bank Offer	NEP	Banks Names	Payment Modes
6/128	?14,999	?1000	?13,999	ICICI, SBI, HDFC	CC/CC EMI
8/128	?16,499	?1000	?15,499	ICICI, SBI, HDFC	CC/CC EMI

Specification	Details
Processor	MediaTek Dimensity 7300 (4nm)
AnTuTu Score	700,000+
RAM Options	6GB / 8GB LPDDR4x
Storage Options	128GB UFS 3.1
Display Size	6.67-inch FHD+ Flat AMOLED
Display Brightness	1000 nits peak brightness
Refresh Rate	120Hz
Rear Camera Setup	64MP Sony IMX682 (primary) + 5MP Macro
Front Camera	13MP
Battery Capacity	5000mAh
Charging Speed	33W fast charging
Charger Included	Yes
Audio	Dual Stereo Speakers
IP Rating	IP64 (dust and splash resistant)
Design	Premium finish in Arctic Frost and Arctic Slate
Software Updates	2 Android upgrade and 3 years of security updates
After Sale Service	Free Service@Home

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About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

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