Lava launches the Perfect Christmas offer for consumers

New Delhi, 14th Dec, 2015: LAVA International Limited has launched the ‘Perfect Christmas offer’ to add to the festivities of Christmas in the North Eastern part of the country. The company announced that on purchase of every Lava smartphone, the customers would win assured gifts which could include a high end bike, foreign trip, shopping vouchers, LED TV and a host of other prizes. The offer period began on 10th of Dec’15 and will be valid till 10th of Jan’16 in four states viz. Meghalaya, Manipur, Nagaland and Mizoram. .

Christmas is celebrated with much enthusiasm in India and especially across North Eastern part of the country. For Lava, this is an important market in terms of business potential & current contribution. At this time of the year, sentiments for celebrations are at peak and there is a high footfall at retail. Lava wishes to be a part of the celebrations and develop a deeper connect with the consumers.

According to Mr. Solomon Wheeler, Vice President and Head - Marketing & Communication, “We would like to thank the people of Meghalaya, Manipur, Nagaland and Mizoram for their continuous support throughout the year and Christmas is an opportune time for us to show our appreciation. These are very important markets for us. Lava’s market share saw more than 150% growth in volume terms in FY 14-15 (Y-O-Y) in complete North East region and we believe our offering in this season will further build our bond with the people here. Also on behalf of Lava I would like to wish a perfect Christmas to all our valued customers.”

The gifts have been categorized into three segments i.e. Choose your Jackpot Gift, Choose your Gift and Choose your Holiday. “Under Choose Your Jackpot“, the winner is required to choose any one Jackpot Gift from a given list of options (Slab A/Slab B/Slab C/Slab D) basis the slab revealed upon scratching the offer card. If the scratch card reveals choose your Gift and choose your holiday, then the winner is required to choose any one of the gifts from a given list of options which he/she would like to redeem.