LAVA enhances its product portfolio by enabling VoLTE on 4G devices

Lava leads amongst Indian mobile handset vendors with maximum number of VoLTE enabled 4G smartphones

New Delhi, November 01, 2016: Lava International Limited, one of the leading Indian multi-national companies in the mobile handset industry today, is betting big on the growing demand for VoLTE (Voice over Long-Term Evolution)-enabled devices by offering VoLTE on 77% of its smartphones out of the 22 4G smartphones in its product portfolio. Through this, Lava has gained a leading position amongst the Indian handset vendors having maximum number of VoLTE enabled smartphones.

VoLTE has become highly critical in realizing the true potential of 4G smartphones. Lava with its vision to make reliable technologies accessible, has introduced VoLTE on all its recently launched smartphones. Further, all Lava smartphones which were launched even 9-12 months back will be upgraded to VoLTE in a few months’ time.

Commenting on the industry landscape, Gaurav Nigam, Head- Product, Lava International Ltd said "We anticipated a surge in VoLTE demand early last year and aligned our product and market strategy accordingly. Precision in planning and execution worked well for us. We launched our first VoLTE enabled smartphone Lava A71 early this year and till date we have launched around 17 VoLTE enabled smartphones which is the highest compared to other Indian mobile handset players. Our aim is to be prepared to accommodate changing consumer needs to ensure we never let them down. Being a reliable brand, it is our constant endeavor to have a long and engaging relation with our consumers. Hence, we aim to provide timely upgrades to our consumers to keep them abreast with the latest technology."

With the help of VoLTE enabled smartphones, consumers will be able to experience better voice clarity and communicate effectively. The network in VoLTE is more efficient as it transmits higher Codec than traditional voice call network. Also, calls using VoLTE are much faster than calls made over a mobile network. Last but not the least, VoLTE also enables improved battery life compared to over the top Voice over IP service, thereby providing a prolonged smartphone experience to consumers.

As LTE penetration grows, initial estimates suggest that 4G LTE enabled smartphone sales in India will cross 50 million in 2016. Not just this, as per industry reports, the demand for LTE smartphones is already gaining momentum as 2 out of 3 smartphones shipped during the first quarter of 2016 in India supported 4G LTE technology.

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