Established in 2009, Lava International Limited is today one of India’s leading and fastest growing mobile handset companies. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad. It has demonstrated rapid and robust expansion since its inception, with sustained profitability and high sales growth since the very first year of operations. Lava and Xolo are the two product brands that operate under the parent company, Lava International. With “Create Possibilities” as its guiding principle and corporate tag line, Lava is on the path of an ambitious journey to becoming India’s first consumer brand, empowering people around the world with quality innovative products. Lava’s talent pool, including on and off roll employees, comprises more than 7000 people. Lava achieved revenues of USD 1.2 billion in FY14-15 registering more than 100% growth over FY 13-14.
Lava has a wide product portfolio encompassing tablets, feature phones and smart phones with various models in bar and touch form factors at multiple price points to suit all segments of consumers. Lava has a complete in-house R&D and product-testing set-up in China and India. It is the only Indian mobile handset brand that has invested in R&D. Lava teams in China and India collaborate seamlessly to exchange technical and other inputs to create quality products, coupled with testing at several stages to deliver the ultimate customer experience in its segment.
With a top management comprising of distinguished leaders having an excellent industry track record and a highly motivated team, the company offers customers a unique value proposition that in turn creates immense value for its stakeholders. The company has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Middle East, Myanmar, Mexico and Russia. In India, Lava International Limited boasts of a unique and reliable sales and service distribution (SSD) network comprising 1100+ distributors, 110,000+ retailers and 1000+ service centers. Lava also operates on a single-layer distribution model, uncommon amongst its competitors as it is more difficult to implement. In this model distributors are exclusive and directly managed and controlled by the company.
In keeping with the spirit of ‘Make in India, Lava has major plans to commence manufacturing operations in India in the current FY. Lava has already set up its first manufacturing plant in Noida and plans to invest INR 26.15 billion in a phased manner to scale it up.
The company is currently in the process of bringing the component ecosystem here from various countries. The facility will be gradually ramped up to ultimately have production capacity of 216 million phones per annum and generate direct employment for 53000 and indirect employment for 3.6 lakh people respectively.
World Consulting and Research Corporation (WCRC) recently recognized Lava as one of India’s most promising brands. Lava was also shortlisted amongst top 100 most exciting brands by Brand Equity. Lava was bestowed with ‘Emerging company of the year 2013’ award by Voice & Data in 2014. Lava bagged the SAP ACE Award 2014 for excellence in Customer Experience and Service. Lava was awarded the National Telecom Award by CMAI for the Fastest growing Mobile phone Indian Brand and Best mobile handset designing company in 2011 and 2012 respectively.