Established in 2009, Lava International Limited has become one of the fastest growing multi-national mobile handset company, headquartered in New Delhi, India. The company has offices in Mumbai, Hyderabad, Kolkata, and abroad. It has demonstrated rapid and robust expansion since its inception, with sustained profitability and high sales growth since the very first year of operations. With “Create Possibilities” as its guiding principle and corporate tag line, Lava is on the path of an ambitious journey to becoming India’s first consumer brand, empowering people around the world with quality innovative products. Lava’s corporate philosophy is to be a ‘Reliable’ brand, reliability stems from our core values of Integrity, Passion for excellence and Adaptability. Our intent is to develop a bond of trust with our consumers by delivering products and services which are highly reliable. Lava’s talent pool, including on and off roll employees, comprises more than 14000 people.
Through its reliable products and services, Lava is contributing to the growth of mobile handset industry under the Government of India’s ‘Make in India’ initiative aggressively. Lava’s first assembly plant at Noida, inaugurated in April, 2015, delivers over 1 million phones/month since last year. The plant became ISO 9001:2008 certified for Quality Management System in December, 2015. Lava follows a stringent quality control and assurance procedure in its manufacturing process— Lava’s product failure rate (PFR), in India, is 50% lesser than the same products made in China.
Lava plans to increase its manufacturing facilities’ overall capacity to 216 million units per annum in the next 5 to 8 years, which will entail an investment of Rs. 2,615 crore, of which Rs.500 crore will be invested over the next two years. Going forward, Lava will be investing in two green field integrated manufacturing projects. First one will be in North India at Yamuna Expressway for which 25 acres of land has already been allotted by UP govt. Lava has also been allotted 20 acres of land by the government in Tirupati where Lava will have a manufacturing facility, its first in Southern India. Overall, Lava will be employing 50,000 people in these two plants in the next 5 to 8 years.
Lava has a wide product portfolio encompassing tablets, feature phones and smart phones with various models in bar and touch form factors at multiple price points to suit all segments of consumers. Lava is the only company in the world, outside of China, in the emerging ecosystem to have an end-to-end control on product design and quality. It is the only Indian mobile handset brand that has an in-house R&D and product-testing set-up in China and India, with over 700 people in product design and development. Lava’s software R&D center in Bengaluru has been recently recognized by the Department of Scientific & Industrial Research. Lava teams in China and India collaborate seamlessly to exchange technical and other inputs to create quality products, coupled with testing at several stages to deliver the ultimate customer experience in its segment. Lava is working on establishing the very 1st Mobile Phone Design Center in India. Lava plans to invest Rs 200 cr employ 2000 people in the next 5 years.
With a top management comprising of distinguished leaders having an excellent industry track record and a highly motivated team, the company offers customers a unique value proposition that in turn creates immense value for its stakeholders. The company has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East and Russia and is the number 1 smartphone brand in Thailand.
In India, Lava International Limited boasts of a unique and reliable sales and service distribution (SSD) network comprising 1115+ distributors, 101,441+ retailers and 1063+ service centers. Lava also operates on a single-layer distribution model, uncommon amongst its competitors as it is more difficult to implement. In this model distributors are exclusive and directly managed and controlled by the company.
Lava was declared as the most trusted smartphone brand in product quality and after sales service amongst all Indian brands by Silicon India. Lava bagged the Best Customer experience team of the year award” at 9th Loyalty Awards & Customer Experience Awards conducted by Kamikaze B2B media. Lava won the ‘Make In India’ award at the 2nd Mobility Excellence Awards. Lava was honored with ‘Top Emerging Indian Handset Manufacturer of the year -2015’ award at the 12th Annual National Telecom Seminar ‘Telefocus’ & Amity Telecom National Award for Excellence. Lava was recognized as the ‘Smartphone Brand With Least Consumer Complaints’ at the TeleAnalysis Leardership Awards 2016