Lava International Ltd., established in 2009, is one of the fastest growing mobile handset companies in India. It has demonstrated quick and robust expansion since inception, showing profitability and growing sales since the first year of operations. Lava and Xolo are two brands that operate under the parent company. With “Create Possibilities” as its guiding principle, Lava has embarked on an ambitious journey of becoming the 1st global consumer brand from India by empowering every human with quality innovative products. With this objective, Lava plans to spend ~INR 3,000 mn in marketing in FY 14-15. Lava realized revenues of ~INR 29,090 mn in FY13-14 and is expected to become a 1bn USD company by FY14-15 end.

LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. Lava’s gamut of brands includes IRIS series of Android based smartphones, Discover series of Internet experience touch phones, Spark series of premium bar phones and ARC & KKT series of feature-rich budget phones.

Lava has a complete in-house product testing set-up in China and R&D setup in India. It is the only Indian mobile handset brand in the country to have invested in R&D. Lava teams in China and India collaborate seamlessly to exchange technical and qualitative inputs and create quality products, along with testing at several stages to deliver the ultimate customer experience in its category. Lava converts consumers’ needs and insights into products using deep R&D, thus bringing in products that offer superior value through good quality and best-in-class features at an affordable price.

With a distinguished management having an excellent industry track record and a highly motivated team, Lava offers customers with a unique value proposition and in turn creates immense value for its stakeholders. Lava boasts of unique & reliable sales and service distribution (SSD) network comprising 50+ CFAs, 1000+ distributors, 50,000+ retailers and 980+ service centers. The company also operates in Nepal and Middle east through leading distributors and retailers in these geographies. Lava also has a Single-layer distribution model, one not chosen very often by competitors as it is tougher to implement, wherein distributors are exclusive and directly managed and controlled by Lava. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.

Lava recently has been recognized as one of India’s most promising brands by World Consulting and Research corporation (WCRC). Lava was also shortlisted amongst top 100 most exciting brands by Brand Equity. Lava was bestowed with ‘Emerging company of the year 2013’ award by Voice & Data in 2014. Lava was awarded ‘Amity Corporate Excellence Award for Fastest Growing Mobile Telecommunication Company in 2011’, the National Telecom Award by CMAI for the Fastest growing Mobile phone Indian Brand and Best mobile handset designing company in 2011 and 2012 respectively.

VISIONTo empower people to do more, to be more.

Core Values

  • Integrity

    At Lava, we firmly believe in high moral and professional ethics. We lay the basis of our foundation on truth, loyalty and honesty.

  • Passion For Excellence

    Each step taken, is a leap towards excellence for us. And we make sure that every step of ours is aimed towards achieving nothing but the best.

  • Adaptability

    Change is the only constant thing. That's why, at Lava we believe in evolving with changing times and rapidly changing technology trends, to develop the best solutions at all times.

Leadership

Hari Om Rai - Chairman and Managing Director

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Hari Om Rai - Chairman and Managing Director

Hari Om Rai - Chairman and Managing Director

Hari Om Rai is the driving force behind the operations and business development activities of Lava. His knowledge from decades of experience through entrepreneurial ventures in the industry is unparalleled. Mr. Rai is known for maintaining strong and effective industry relationships. He has also co-promoted Pacetel Communications, a company that is regarded as an epitome of success in the service of GSM/CDMA handsets, terminals and other electronic products. He is also the co-founder of Amexpress Worldwide Logistics, a premier logistics based firm.

Sunil Bhalla - Co-founder and Director

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Sunil Bhalla - Co-founder and Director

Sunil Bhalla - Co-founder and Director

Sunil Bhalla is a professional turned serial entrepreneur. He is a Co-founder and Director of Luminous Power Technologies. A Mechanical engineer & an MBA from IMT, he has worked with Maruti Udyog Limited in the past. At Lava International Limited, he contributes in Strategic Planning.

Shailendra Nath Rai - Co-founder and Director

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Shailendar Nath Rai - Co-founder and Director

Shailendra Nath Rai - Co-founder and Director

A renowned business professional with over 24 years of varied industry experience, Shailendra Nath Rai is fondly known as SNR. With a degree in Mechanical Engineering and a Green Belt Certification in Six Sigma, SNR is one of the leading professionals in Supply Chain Management in the country today. He has been a part of the greatly acclaimed sponsored research on “Perpetual Supply Demand Balancing” with the Indian School of Business (ISB).

Vishal Sehgal - Co-founder and Director

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Vishal Sehgal - Co-founder and Director

Vishal Sehgal - Co-founder and Director

B.Tech (PEC Chandigarh) | MBA (FMS Delhi)

From management trainee at Marico to CEO at Airtel Rajasthan, Vishal has seen business in its various hues. Having worked both in startups like Marico (1992) and Zip Telecom (2001), as well as large organizations like Pepsico India (1998) and Airtel (2005), Vishal has a rich blend of entrepreneurial and professional experience. In his last stint at Airtel Rajasthan before co-founding Lava International, he led the business to a dominant 45% revenue market share in a multi-player industry.

Vishal brings to the table a vast, first-hand knowledge of consumer brands and the telecom business. Being "tech-curious" at heart, among other business priorities, he leads the technology evolution practices in the company.

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