Lava International Ltd., established in 2009, is one of the fastest growing mobile
handset companies in India. It has demonstrated quick and robust expansion since
inception, showing profitability and growing sales since the first year of operations.
Lava and Xolo are two brands that operate under the parent company. With “Create
Possibilities” as its guiding principle, Lava has embarked on an ambitious
journey of becoming the 1st global consumer brand from India by empowering every
human with quality innovative products. With this objective, Lava plans to
spend ~INR 3,000 mn in marketing in FY 14-15. Lava realized revenues of ~INR 29,090 mn
in FY13-14 and is expected to become a 1bn USD company by FY14-15 end.
LAVA has a wide product portfolio that encompasses tablets, feature phones and smart
phones having various models in bar and touch form factor at multiple price points
to suit all categories of consumers. Lava’s gamut of brands includes IRIS series of Android
based smartphones, Discover series of Internet experience touch phones, Spark series of premium
bar phones and ARC & KKT series of feature-rich budget phones.
Lava has a complete in-house product testing set-up in China and R&D setup in India.
It is the only Indian mobile handset brand in the country to have invested in R&D. Lava teams
in China and India collaborate seamlessly to exchange technical and qualitative inputs and
create quality products, along with testing at several stages to deliver the ultimate customer
experience in its category. Lava converts consumers’ needs and insights into products
using deep R&D, thus bringing in products that offer superior value through good quality
and best-in-class features at an affordable price.
With a distinguished management having an excellent industry track record and a
highly motivated team, Lava offers customers with a unique value proposition and
in turn creates immense value for its stakeholders. Lava boasts of unique & reliable
sales and service distribution (SSD) network comprising 50+ CFAs, 1000+ distributors,
50,000+ retailers and 980+ service centers. The company also operates in Nepal and Middle
east through leading distributors and retailers in these geographies. Lava also has a
Single-layer distribution model, one not chosen very often by competitors as it is tougher
to implement, wherein distributors are exclusive and directly managed and controlled by Lava.
Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.
Lava recently has been recognized as one of India’s most promising brands by World Consulting
and Research corporation (WCRC). Lava was also shortlisted amongst top 100 most exciting brands by
Brand Equity. Lava was bestowed with ‘Emerging company of the year 2013’ award by Voice & Data in 2014.
Lava was awarded ‘Amity Corporate Excellence Award for Fastest Growing Mobile Telecommunication Company in 2011’, the
National Telecom Award by CMAI for the Fastest growing Mobile phone Indian Brand and Best mobile handset designing
company in 2011 and 2012 respectively.