Lava International Ltd., established in 2009, is one of the fastest growing mobile
handset companies in India. It has demonstrated quick and robust expansion since
inception, showing profitability and growing sales since the first year of operations.
Lava and Xolo are two brands that operate under the parent company. With “Create
Possibilities” as its guiding principle, Lava has embarked on an ambitious
journey of becoming the 1st global consumer brand from India by empowering every
human with quality innovative products.
Lava realized revenues of ~INR 10,000 mn in FY12-13, is expected to cross ~INR 25,000
mn in FY 13-14 and has targeted revenues of ~INR 70,000 mn in FY14-15.
LAVA has a wide product portfolio that encompasses tablets, feature phones and smart
phones having various models in bar and touch form factor at multiple price points
to suit all categories of consumers. Lava has a complete in-house R&D set-up in
India & China and is the only Indian mobile handset brand in the country to
have deeply invested in R&D. The R&D team specializes in designing, developing &
manufacturing products and Lava iris pro 30 as an in house product, exemplifies
this. With a distinguished management having an excellent industry track record
and a highly motivated team, Lava offers customers with a unique value proposition
and in turn creates immense value for its stakeholders.
Lava boasts of unique & reliable sales and service distribution (SSD) network
comprising 900 distributors, 63,000 retailers and 900 service centers spread throughout
the country. Lava also has a Single-layer distribution model, one not chosen very
often by competitors as it is tougher to implement, wherein distributors are exclusive
and directly managed and controlled by Lava. This is a more efficient model &
helps deliver better retail & service experience to the consumer.