Lava takes the camera experience to the next level, l aunches V5 with PDAF (superfast auto focus)

New Delhi, January 27th,2015: Lava International Limited today announced the launch of V5, its latest offering in the high end smartphone series with a great camera experience. V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced hardware such as Samsung 3M2 ISOCELL Sensor and superior software features such as PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus on faster moving objects more accurately enabling consumers to capture perfect shots. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras. The smartphone is supported by CAT4 4G LTE & VoLTE (upgradable by FOTA) and is priced at an MRP of Rs. 13,000.

Like always, LAVA wishes the consumers to get the most value from their festive shopping too. That is the reason, on every purchase of a LAVA smartphone within Kerala, a customer can win the jackpot gift or can choose a gift or can choose a holiday depending upon what is being revealed by the scratch card. The gifts, specially selected by LAVA, are ideal accompaniments for Onam celebrations.

In terms of photography other than the ISOCELL sensor & PDAF feature, the 13 MP Rear camera has a 5 layer LarganTM Lens with blue Glass Filter, F2.0 Aperture with Dual LED Flash. The front camera features an 8MP sensor with flash and an 84 degree wide angle lens. The device also supports full HD (1080p) video recording with digital zoom. In addition to this, the camera also comes with Lava’s MagicPix software which offers modes such as Beauty-fi for enhancing photographs, Pic Focus (focuses on the image and blurs the background), Wide ‘selfie’ (similar to panorama mode helps you take wide ‘selfies’), Night pro (Brighter picture in Low light), GIF Maker , Intelligent Selfie and Multi-Angle view.

The smartphone also has Smart Wake Up, Gestures control, OTG Support and Super Power Saving Mode. The Intelligent Flip Cover, available in white and Black options, can be purchased separately at all stores selling Lava devices. Apart from 4G network support, connectivity options on Lava V5 include Wi-Fi, Bluetooth, GPS with GLONASS and 3G. And to ensure an uninterrupted experience, it packs a strong 3000mAh Li-Po battery.