LAVA launches new range of Z series smartphones; disrupts the industry with the first-ever Money Back Challenge

NEW DELHI, October 4, 2017: LAVA International Limited; announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90. The Z series from LAVA focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘LAVA Money Back Challenge’. This challenge has never been offered by any other brand in the mobile handset industry before and talks about the confidence the company has on its products.

The new range of Z smartphones offer premium features : –

LAVA Z60 comes with Bokeh Mode in both the front and rear cameras. This Dual Bokeh feature makes the photographs appealing by making the objects stand out from the background.

LAVA Z70 is equipped with a Fast fingerprint scanner with App encryption. You can select Apps that can be unlocked using the finger print scanner.

LAVA Z80 is a light-weight device with Piano finish design and Dual Bokeh Mode.

LAVA Z90 has a Dual Camera to provide more visible and sharp images in low light in addition to the Dual Bokeh feature.

The devices are priced between Rs. 5,500/- and Rs. 10,750/- and will be available at retail stores across India and on all major e-commerce portals.

Key Features
Dual Bokeh mode in both front and back cameraFast fingerprint scanner with App encryptionDual Bokeh mode in both front and back cameraDual camera to provide more visible and sharp images in low light
5MP rear camera with autofocus 5” in-cell display with 2.5D Curved Display Piano black finish on the rear Dual Bokeh mode in both front and rear camera
5MP front camera with Spotlight Flash8 MP autofocus front camera with Flash5” HD IPS display with 2.5D Curved DisplayFast fingerprint sensor with App Encryption
1GB RAM + 16GB ROM5 MP camera with Flash8 MP big pixel autofocus rear camera 5.2” HD IPS display with 2.5D Curved Display
5” IPS display with 2.5D curved Display2GB RAM + 16 GB ROM3GB RAM + 16GB ROM3GB RAM + 32 GB ROM
MOP INR 5500/-MOP INR 8000/-MOP INR 9000/-MOP INR 10750/-

Taking forward its brand philosophy of offering products that are high on reliability and experience, the company has launched the first-ever-in–the-industry offer called the LAVA Money Back Challenge – Under this offer, a customer can buy any LAVA phone, experience the product for 30 days and in an unlikely event of not liking the product for any reason; can return the phone within 30 days from the date of purchase and get his money back! Customers can walk into any LAVA service center to get an on-the-spot refund for their returned handset. The challenge is valid from 01 October, 2017 to 31 December, 2017 (both days inclusive). Further details about Money Back Challenge are available on company website

Commenting on the launch and the Money Back Challenge, Gaurav Nigam, Product Head, LAVA International said – “The new Z series smartphones are success story of our robust in-house Research & Development over the last 8 years. With these smartphones we have been able to pack premium features with product reliability - to provide our customers a very high product experience. Also, through the Money Back Challenge, we wish to provide confidence to our customers about the quality, reliability and experience of LAVA phones. This challenge will serve as a confident reason, for customers, to be associated with LAVA. We are sure that customers will find our new products and the offer exciting and valuable.”

The Z series smartphones are also equipped with Microsoft SwiftKey keyboard which offers multi-lingual read and write option. The devices come with Android 7.0 Nougat operating system.

With an established Research & Development (R&D) Centre, LAVA is in the process of spearheading the R&D roadmap amongst Indian mobile handset manufacturers in the country. At the in-house R&D Centre, with over 700-member strong team of engineers, the company undertakes key processes of mobile handset manufacturing such as - hardware design and engineering, mechanical design, industrial design, software development for Android based smartphones and feature phones, quality assurance and quality control, manufacturing and assembly and testing.

LAVA’s India-based Design Centre has kicked off operations and will be rolling out the devices, designed locally, by the end of 2017.

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