LAVA launches ‘Adrushtha Rekha offer’ to celebrate the festive spirit in Andhra Pradesh & Telangana

Vijayawada | Hyderabad, 16th December, 2015: Lava International Limited has launched ‘Adrushtha Rekha’ offer to mark the onset of festive celebrations in the states of Andhra Pradesh and Telangana. The company announced that on purchase of every Lava smartphone and tablet, customers would get assured gifts which include a premium sedan, a high end bike, gold vouchers worth Rs. 7.5 lac, trip to an international destination and other exciting gifts. The offer starts from 15th December, 2015 and will be valid till 31st January, 2016 across 1700 retail outlets in Andhra Pradesh and 1500 retail outlets in Telangana.

Sankranthi and Christmas are two major festivals in AP and Telangana which are celebrated with much enthusiasm. For Lava, these are important markets in terms of business potential & current contribution. At this time of the year, sentiments for celebrations are at peak and there is a high footfall at retail. Lava wishes to be a part of the festive celebrations and develop a deeper connect with the consumers.

According to Mr. Sandeep Dongre, Vice President and Business Unit Head, “We would like to thank the people of Andhra Pradesh and Telangana for their continuous support throughout the year. With Christmas round the corner and Sankranthi coming up next month we think it is an opportune time for us to show our appreciation. Lava achieved a robust growth of 154% in its revenue within a 10 month period starting from Jan’15 to Oct’15 and attained the top position amongst home grown brands in the region. Lava channel strength has also become stronger with a presence in 4000 retail outlets across AP & Telangana, which is a threefold increase from Jan’15. We believe our offering in this season will further build our bond with the people here. On behalf of Lava I would like to wish a Merry Christmas & happy Sankranthi to all our valued customers.”

Under the Adrustha Rekha offer, gifts have been classified into three categories i.e. Choose your Jackpot Gift, Choose your Gift and Choose your Holiday. If the scratch card reveals "Choose Your Jackpot" category one of four slabs (Slab A/ Slab B/ Slab C/ Slab D) will be mentioned on the offer card. The winner is required to choose any one Jackpot Gift from the options listed in that slab. If the scratch card reveals ‘choose your gift and ‘choose your holiday’, then the winner is required to choose any one of the gift from a given list of options which he/she would like to redeem.