New Delhi, 10th June, 2019:Lava International Limited became the most trusted Indian Brand in the Mobile Phone category according to Trust Research Advisory’s (TRA) Brand Trust Report 2019. Lava jumped to become the 6th most trusted Mobile Phone brand in 2019. This recent research by TRA was based on consumer’s trust on brands operating in the Indian market. The research was based on a variety of trust attributes like Security, Expertise, Generosity & Future needs
Commenting on this, Sunil Raina, President & Business Head, Lava International Limited said-"We are extremely delighted on being recognized as the most trusted Indian mobile handset brand. It is our continuous effort at making valuable technology accessible to our consumers along with our brand commitment of reliability that makes us a preferred brand among Indian consumers. Our focus on R&D and manufacturing in India has helped us provide relevant & differentiated products to Indian consumers. We also have one of the largest after sales service network in the country with over 800+ professionally managed service centres focused on speed and quality of service for all our customer needs."
This year, Lava jumped to the number 6 spot making it the most preferred Indian brand for consumers. In the year 2018, Lava was also declared the most trustworthy brand amongst retailers according to CyberMedia Research's (CMR) "Retail Sentiment Index 2018". Lava was ranked first by the Indian retailers on trustworthiness and timely pay-outs.
* TRA’s Most Trusted Indian Brands 2019- Mobile Phones category: http://www.trustadvisory.info/tra/fullReportPdf/BTR2019.pdf
TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyse stakeholder behaviour through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behaviour.
Lava International is a leading Mobile Handset Company in India and has expanded its operations to 26 other countries in rest of the world as well.
Right from its inception, Lava has been at the forefront of building a strong ecosystem of design and manufacturing of mobile handsets. With the ‘Design in India’ initiative Lava is now the only mobile handset company that makes truly Make In India phones with complete control on design and manufacturing within India.
Lava products are available through a nationwide retail network of 1.65Lakh retailers who in turn are directly served by over 1000 distributors. Lava’s after sales service network is one of the largest in the country with over 800+ professionally managed service centres focused on speed and quality of service.