Having sold more than 1.5mn smartphones, Lava extends its entry level Atom series with two new devices

New Delhi, December 29th, 2015: Lava International Limited has further expanded its popular entry level Atom series with the launch of two new smart phones - Iris Atom and Iris Atom 3. The smart phones are designed to meet the needs of first time smartphone users who strive for a good looking device with big display and a smooth android experience. Iris Atom and Iris Atom 3 are priced at Rs. 4249 and Rs.4899 respectively.

Iris Atom features a 4” display with WVGA 800X480 resolution and Iris Atom 3 features a 5” display with FWVGA 854X480 resolution. Powered by 1.3 GHz Quad Core Processor and 512 MB RAM, both are stylish and slim smartphones with excellent features that deliver a great overall user experience. The 5MP rear camera in both devices is equipped with modes like panoramic capture and HDR that allows you to click pictures in High Definition. The front camera is 2MP in Iris Atom 3 and VGA in Iris Atom.

Both devices run on AndroidTM Lollipop- 5.1 Operating system and support smart gesture control features that allow a user to launch applications (W- browser, M-music, V-video player, Z-radio) from locked screen. Users will be now be able to store their favorite apps and multimedia content with 8GB internal memory which is further expandable up to 32GB in both the smartphones.

Iris Atom 3 with its enhanced features offers a lot more. The video PIP feature allows users to multitask (web browsing, messaging) while playing a video in the background. Also while playing music, users can change tracks and play a song of their choice at the swipe of a finger. To launch the front camera faster and click selfies, users can simply draw S on the screen. Furthermore, the ‘Flash On call’ feature allows consumers to never miss a call as the LED flashes every time there is an incoming call, even in silent mode.

Apart from 3G, other connectivity options on devices include Wi-Fi, Bluetooth, USB, and 2G capability. The 1550 mAh Li-ion battery in Iris Atom and 2000 mAh Li-ion battery in Iris Atom 3 ensure longer usage. The smart phones will be available in black and white colors. Iris Atom and Iris Atom 3 will be available across all national retail stores, multi-brand outlets and online platforms.