MS Dhoni becomes the face of Lava

We at Lava are proud and excited to announce our association with the Indian national ODI & T20 cricket team captain Mahendra Singh Dhoni as our brand ambassador.  With this association, we intend to strengthen our identity as the most reliable handset brand.

From L to R: Arun Pandey, Founder & Chairman, Rhiti Group; Mahendra Singh Dhoni – India’s National ODI Cricket Team Captain; Solomon Wheeler, Vice President & Head – Marketing & Communication, Lava International Limited

As a company we always put our best foot forward to differentiate ourselves from our peers and stand out as a brand by offering trusted and reliable products and services to our consumers at all given times.

We have already set up our first manufacturing plant in Noida which is aligned to Government of India’s ‘Make in India’ initiative. Recently we were declared as the most trusted smartphone brand in product quality and after sales service amongst all Indian mobile handset brands by Silicon India. Lava also won the “Best Customer experience team of the year award” in consumer goods category in 9th Loyalty and Customer Experience Awards conducted by Kamikaze B2B media.

Lava stands for reliability which in turn stems from integrity, passion for excellence and adaptability, core values of our organization. M.S. Dhoni characterises these very values and this connect led to the current association. Henceforth he will be a part of our various brand engagement activities and marketing campaigns.

This association between M.S. Dhoni and us is not just a feather in our cap but also a milestone in Lava’s growth story and we look forward to this partnership flowering to its full glory in the times to come.

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