Lava Unveils ‘Design in India’ first Smartphone by October 2018

Domestic mobile phone manufacturer, Lava has launched its “Design in India” initiative, and announced its first mobile phone that is completely designed and manufactured in the country-PRIME X, Price of this handset is Rs. 1,499; it is the slimmest phone in this category yet. It is aimed at offering a standby battery time of 17 days. The company is touting the phone’s reliability, and this phone also comes with a 2-year replacement warranty.

The ‘Design in India’ initiative was launched on January 23, 2018 in New Delhi, by Shri Ravi Shankar Prasad, Hon’ble Minister of Law & Justice and Information Technology, Government of India, Shri Manoj Sinha, Hon’ble Minister of State for Communications (Independent Charge) and Minister of State for Railways, Government of India, Mr. Mahendra Singh Dhoni, Cricketer and Former Captain, Indian National Cricket Team and Mr. Hari Om Rai, Chairman & Managing Director, LAVA International Limited.

Lava Service Centers

Lava set up its Design Centre in Noida, India in 2016, with a large team of Indian engineers and designers. The design team has spent over a year in China getting trained and guided by the company’s China team on Industrial, Mechanical, Software and Hardware Design.

LAVA has their large in-house Research & Development Centre in Shenzhen, China with an over 700 strong team of engineers, covering the entire gamut of mobile design. Having complete control of the Mobile Design, Components Supply Chain and Manufacturing enables LAVA has to remain true to its Brand promise of ‘Never Lets You Down’.

Speaking on the occasion, Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “The Design in India initiative is one of the most significant milestones towards achieving our country’s vision of making India a global hub for manufacturing. ‘Design in India’ is a critical step towards building the mobile components and parts eco-system in the country. Over the last six years, LAVA has built its capability and expertise in mobile design which led to ‘Design in India’. Having said that, I am very proud of our Indian engineers who have not just built India’s first ‘Designed in India’ mobile phone but one which is a true hallmark of excellence”.

About Lava Mobile Company

Lava is an Indian mobile handset company, offering smart products and has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Middle East, Pakistan, Indonesia, Mexico, and Russia. The Lava Company has also started its operations in Africa by launching their products in Egypt in 2016.
LAVA has been ranked amongst most trusted Mobile Handsets / Tablets brands in 2016 in a survey which was conducted by Economic Times Brand Equity and it has also declared the most trusted smartphone brand in product quality and after-sales service amongst all Indian brands by Silicon India. Lava also won the “Best Customer experience team of the year award” in consumer goods category of 9th Loyalty Awards & Customer Experience Awards conducted by Kamikaze B2B media. LAVA won the ‘Best Customer Service in Mobile Handset Company’ Award at the Best Customer Service in Mobile Handset Company. To explore more on Lava products, Please visit their official website. Link: http://www.lavamobiles.com/