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LAVA strengthens 4G adoption in India, introduces its first 4G enabled tablet Launches IvoryS 4G at Rs. 8799/-

New Delhi, May 27th, 2016: LAVA International Limited, one of the fastest growing multi-national mobile handset companies, today announced the launch of its first 4G enabled tablet - IvoryS 4G. IvoryS 4G marks a significant entry into LAVA’s tablet portfolio with its sleek looks and powerful performance. Targeted at Generation Y, it is a perfect device to use for both work and entertainment purposes. With IvoryS 4G, consumers will be able to discover and experience the difference in product design and performance, as compared to other products in the similar category.

Coupled with 7-inch HD display and 4G connectivity, IvoryS 4G becomes a reliable device for the millennials who love to multitask while on the move. Priced at Rs. 8,799/, the tablet will be available across all multi-retail outlets.

As a reliable and trusted brand, introduction of IvoryS 4G tablet reinforces LAVA’s expertise in driving technological excellence and providing impeccable product design and performance. IvoryS 4G tablet integrates the most popular features in a single device and ensures enhanced productivity of product users at home, in office, or on-the-go. It is a complete power-packed device offering faster internet experience, unsurpassed browsing experience, easy downloads/streaming, clear and smooth video calling.

Commenting on the launch, Mr. Raman Sharma, VP and Head of Tablets and IT, LAVA International Ltd. said, “As per industry reports, India will have over 300 million 3G and 4G subscribers by 2018. With our vision to empower people to do more and be more, we are committed to drive the 4G adoption in India. As one of the leading players in the tablet category, our endeavor is to provide world-class technology accessible to all and IvoryS 4G is a step further in that direction. In a burgeoning tablet industry, tactical differentiators are passé’- it is all about discovering and experiencing the difference. And, our reliable products are testimony to that, which further gets reinforced by IvoryS 4G.”

IvoryS 4G has been aesthetically designed to match the style quotient as desired by the young generation. It is powered by Cortex A53 Quad Core 1 GHz processor and 1 GB DDR3 RAM to provide a powerful and lag free experience to the consumers along with 7-inch HD IPS display screen with a resolution of 1280x800 pixels, thus providing rich display functionality to the device. With the three different 4G bands (FDD Band 3, FDD Band 5 & TDD Band 40), the tablet also provides a smooth calling experience. Additionally, the 3G services on IvoryS 4G are also better than standard 3G with the inclusion of WCDMA 900 band. The device also supports GSM 900, 1800 MHz, HSPA and offers the much required dual SIM (4G+3G/2G) connectivity and a sturdy 3000 mAh battery for prolonged usage. IvoryS 4G packs an exceptionally large onboard storage of 16 GB ROM expandable up to 32 GB, allowing consumers to store more music, pictures, videos and other valuable data. IvoryS 4G runs on Android Lollipop 5.1 OS which enhances the reliability of the tablet by fixing bugs, improving performance, providing better battery life and reducing the risk of memory leak issue.

IvoryS 4G is loaded with great camera and video recording features which contributes to a seamless and smooth photography experience. It is equipped with 5.0 MP rear camera with auto-focus supported with a flash along with 3.2 MP front camera. Additionally, the device features full HD (1080p) video playback and recording, to offer a great video experience.

IvoryS 4G comes with a one year manufacturer warranty for the tablet and 6 months warranty for in the box accessories which include battery, data cable, charger and an USB Cable. It will be available across all the national retail stores, multi-brand outlets & online platforms.