Lava P7 Plus Redefines the Selfie Experience; Launched at Rs. 5699/-

Lava P7 plus redefines the selfie experience; launched at just Rs. 5699/-

New Delhi, September 2, 2016: LAVA International Limited, one of the leading and fastest growing Indian multi-national companies in the mobile handset industry, today announced the launch of a selfie-focused smartphone - Lava P7 Plus. It is the successor to the popular Lava P7 smartphone, launched earlier this year. Lava P7 Plus is a perfect blend of aesthetics and advanced camera capabilities, targeted at those who are looking for a smartphone with an unmatched selfie experience. An accurate representation of Lava’s design philosophy with a strong focus on technology and reliability, Lava P7 plus is a one of a kind smartphone at an affordable price tag of Rs. 5699/-. The smartphone will be available in gold and grey variants, nationally across all retail stores and multi-brand outlets.

Lava P7 Plus sports textured edges that merge smoothly with the 2.5D curved glass, making it immensely comfortable to hold. The stunning 5" HD IPS display offers a real feast for the eyes by presenting movies, games, and images in wide viewing angles even in direct daylight.

What’s more, Lava P7 Plus is crafted with incredible imaging capabilities, making it a favorite device for selfie lovers. The smartphone sports an 8MP auto focus primary camera and 5 MP front camera, both with LED flash and digital zoom. The smartphone offers a wide array of useful software enhancements such as 84 degree wide viewing lens - thus enabling photography enthusiasts to click wide angle selfies. It even gives them creative flexibility to click stunning selfies with the rear camera as well. Lava P7 plus also sports editing tools such as ‘Pic Focus’ which helps in producing high quality images by focusing simply on the subject and blurring the background. Its ‘Extreme Beauty’ feature helps in beautifying all camera shots and with ‘Sound Image’ feature users can make their photos even more memorable by attaching 10 sec audio memos. Lava P7 plus additionally supports mp4 video recording along with HD recording.

Lava P7 plus is powered by 1.3 GHz Quad Core Processor and is supported by 1 GB RAM, which delivers blazing-fast performance and seamless switching between apps and games. Backed by a 2500 mAh Li-Po battery, the smartphone runs on Android’s Marshmallow 6.0 operating system. Lava P7 plus comes packed with the best features of Marshmallow such as Google Now on Tap – where with a simple press and hold of the home button, consumers can search without having to leave what they’re doing.

Additionally, battery saving features are also very helpful such as ‘Doze The device’ which makes the phone go into a sleep state when it detects the device is either unplugged, stationary or screen off mode. All of this limits the impact on battery life and hence the single charge lasts longer. Lava P7 plus also sports ‘smart-screen gestures’ feature through which users will be able to use shortcuts to access frequently used apps like browser, camera, emails and many more.

Lava P7 Plus is equipped with a high storage space of 8GB ROM, expandable up to 32 GB, thus offering abundant space for music, videos, pictures, applications and other data. On the connectivity front, the dual SIM handset includes 3G, Wi-Fi, USB, Bluetooth and GPS options, allowing for easy navigation and use of location based applications.

Lava P7 Plus comes with one year manufacturer warranty for the phone along with six months warranty for the in-box accessories which include battery, headset, screen guard, charger and a USB Cable.