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Lava launches an entertainment powerhouse - LAVA A79 smartphone at a pocket friendly price of Rs. 5,699/-

New Delhi, May 25, 2016: LAVA International Limited, one of the leading and fastest growing multi-national companies in the mobile handset industry today announced the launch of Lava A79 smartphone. With a 5.5” large screen, Lava A79 is an impeccable device for an immersive multi-media experience. It is ergonomically designed to meet the ever evolving needs of the consumers combining entertainment and work productivity on the go – as even with its large screen size, it provides ease and comfort to carry. The device will be available across all multi-retail outlets in India.

Lava A79, with its technological excellence in product design and performance, aims to strengthen Lava’s core value proposition of reliability and trust.

Lava A79 is an amalgamation of large screen, 3G speed, a lightning quick processor and great battery performance to keep movies, games and other entertainment apps playing all day. It is powered with a 1.2 GHz Quad Core processor with 1GB RAM, which makes it quick and smooth in performance. It is coupled with 8 GB ROM (expandable up to 32GB) which provides large space for applications and data.

Lava A79 comes with 5 MP Rear Camera with Flash and 2 MP Front Camera with flash that helps to capture selfies even in low light. Additionally, the smartphone provides HD video recording and Digital Zoom with HDR and Photo Timer Grid. The 3G-enabled dual SIM smartphone runs on Android Lollipop 5.1 operating system, with standard Android user interface, making it a complete power-packed device. It reinforces Lava’s expertise in innovation - featuring Smart Screen Gestures, Smart Music and Video PIP.

Lava A79 also offers an interesting feature, ‘Smart Screenshot’ that transforms scrolling pages from WhatsApp chats, Facebook, browsers into a single image which can be shared across social platforms with ease. Lava A79 smartphone comes with an incredible battery backup with 2200 mAh Li-ion battery and will be available in gold and grey colours with 1 year manufacturer warranty.