The Lava Philosophy: What Makes Us a Successful Indian Smartphone Company

Lava mobiles Logo

Lava International began its journey in 2009, as one of the few Indian smartphone makers in the highly competitive Indian smartphone market. At the time of inception, the company focused on the budget smartphone market. The reason behind this approach was scalability. We understood early on that it would be sometime before the Indian public gets used to the smartphone technology. And therefore the company decided to match step with its customers instead of leaping ahead and landing nowhere – something most other smartphone makers were doing at the time.

Successful Indian SmartphoneOne thing that everybody at Lava agreed upon was quality of our products. We set a very high standard for ourselves when it came to the quality of our deliverable – be it the product or service. Because we were aware of the fact that nothing else could help us in achieving our goal to become one of the best Indian smartphone companies in the world.

Over the years, we have partnered with many industry leaders in hardware and software design to deliver a quality user experience. We became the first company in the world to launch smartphones with Intel processors. And later joined Google in their Android One initiative which was aimed to provide fast and responsive budget Android phones for the masses – which the company was doing anyway.

Despite facing stiff competition from foreign phone makers, Lava International – a purely Indian mobile phone company – became India’s 4th largest mobile phone brand in 2014.

In recent years, we have become one of the most trusted Indian smartphone brands in the country, made possible by our enduring legacy of keeping up with trends and focusing on quality. We became a household name by focusing on budget oriented smartphones but now our aim is to provide the next level of smartphone experience to our existing and new customers.

Today, better smartphone cameras, larger screen sizes and long-lasting batteries of Lava phones have made us a consumer favourite in the mid segment phone market. We are also a very youth focused company, and have recently released our premium mid segment smartphones with industry leading camera performance. Moreover, at Lava we are always trying to make mobile computing easier and more affordable for the masses – culminating in the launch of Lava Notebook computers.

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21 thoughts on “The Lava Philosophy: What Makes Us a Successful Indian Smartphone Company

  1. Please make best quality mobile phone . Because we want indian product
    Which beat everyone . Please give us best feature than the other companies

    1. You should go for with Newly launch Z-series Mobile Phones
      Lava Z10 and
      LAVA Z25
      According to Rajiv Makhni (NDTV, Cell Guru)
      “The LAVA Z Series has exceptional camera & build quality that outperforms international brands”

    2. You should go with our newly launch Z-series Mobile Phones
      Lava Z10 and
      LAVA Z25
      According to Rajiv Makhni (NDTV, Cell Guru)–
      “The LAVA Z Series has exceptional camera & build quality that outperforms international brands”

  2. I have been using lava phone around 3 years. In this time period, i have changes 4 lava smartphone. Now i m using lava z10. I really love to using indian mobile brand and this phone overcome the all chinese mobiles in this sagment. And i recommend lava mobiles to all of our “Make In India” initiative lovers.

  3. I really appreciate all the indian mobile phone companies. And we all indian should be use the indian product instead of chinese and other foreign brand for economical growth of our india. I Love India and Indian Brand

  4. Sir ek aisa smart phone banaiye jo apne owner ki harkato pe najar rake jaise… Koi phone aa raha ho aur usse aap apne kaan k pass le jaye to wo apne aap call ko pick kar le aur agar ussi call ko aap dekh kar apni jeb mai mobile rakh do to wo ring karna band ho jaye.. Mobile ki screen ko agar hum reading mode pe set kare to wo humari aanko k ishare se chale jaise hum upper ki aur dekhe to clock time show kare ki hume padhte hue kitni derr ho gayi hai aur reminder aaye ki ab aagey kya karna hai jaise 10 pm pe reading karte hui mobile ko pata hona chaheye ki 10 pm sone ka time hota hai to usse sone ka notification dekhana hoga Matlab usse har activities ka pata hona chaheye khane ka pine ka chalne ka..
    3. Call karte waqt agar hum apne kaan se mobile ko door le jaye to loud speakers on ho jaye

    Agey bhi suggestions deta rahunga

  5. Thanks to LAVA company management producing smart phones,made in India. Myself also using LAVA iris x8 since last two years.

    1. Thankyou for Contacting us. Lava are headquartered in India, Noida. And we are the proud market leader, Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia and Egypt.

  6. service should be good and warranty changed into gurranty..
    you should belive on your product and give gurranty..
    provide low price and beat chineese company..

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Comments of users

  1. Please make best quality mobile phone . Because we want indian product
    Which beat everyone . Please give us best feature than the other companies

    1. You should go for with Newly launch Z-series Mobile Phones
      Lava Z10 and
      LAVA Z25
      According to Rajiv Makhni (NDTV, Cell Guru)
      “The LAVA Z Series has exceptional camera & build quality that outperforms international brands”

    2. You should go with our newly launch Z-series Mobile Phones
      Lava Z10 and
      LAVA Z25
      According to Rajiv Makhni (NDTV, Cell Guru)–
      “The LAVA Z Series has exceptional camera & build quality that outperforms international brands”

  2. I have been using lava phone around 3 years. In this time period, i have changes 4 lava smartphone. Now i m using lava z10. I really love to using indian mobile brand and this phone overcome the all chinese mobiles in this sagment. And i recommend lava mobiles to all of our “Make In India” initiative lovers.

  3. I really appreciate all the indian mobile phone companies. And we all indian should be use the indian product instead of chinese and other foreign brand for economical growth of our india. I Love India and Indian Brand

  4. Sir ek aisa smart phone banaiye jo apne owner ki harkato pe najar rake jaise… Koi phone aa raha ho aur usse aap apne kaan k pass le jaye to wo apne aap call ko pick kar le aur agar ussi call ko aap dekh kar apni jeb mai mobile rakh do to wo ring karna band ho jaye.. Mobile ki screen ko agar hum reading mode pe set kare to wo humari aanko k ishare se chale jaise hum upper ki aur dekhe to clock time show kare ki hume padhte hue kitni derr ho gayi hai aur reminder aaye ki ab aagey kya karna hai jaise 10 pm pe reading karte hui mobile ko pata hona chaheye ki 10 pm sone ka time hota hai to usse sone ka notification dekhana hoga Matlab usse har activities ka pata hona chaheye khane ka pine ka chalne ka..
    3. Call karte waqt agar hum apne kaan se mobile ko door le jaye to loud speakers on ho jaye

    Agey bhi suggestions deta rahunga

  5. Thanks to LAVA company management producing smart phones,made in India. Myself also using LAVA iris x8 since last two years.

    1. Thankyou for Contacting us. Lava are headquartered in India, Noida. And we are the proud market leader, Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia and Egypt.

  6. service should be good and warranty changed into gurranty..
    you should belive on your product and give gurranty..
    provide low price and beat chineese company..